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Travel & Experiences

Attendance Is Rising at Disney Theme Parks

By Richard Verrier
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Heavy cost cutting and promotions have helped Walt Disney Co.’s theme parks show slow but steady improvement in business since Sept. 11, the company said.

Overall attendance at Walt Disney World is 10% to 15% below last year’s levels, compared with a 20% decline in the first quarter of its fiscal year, said Paul Pressler, chairman of Walt Disney Parks and Resorts. . At Disneyland Resort, attendance is up from last year because of the opening of California Adventure. Pressler also said business was up at Disney Cruise Line and the Disney Vacation Club.

Pressler expressed caution about a quick turnaround, noting that a slowdown in international travel continues to put the squeeze on Walt Disney World, where 50% of all guests arrive by plane.

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Richard Verrier

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Travel & Experiences
Richard Verrier

Richard Verrier is investigations editor for Arts and Entertainment at the Los Angeles Times. He has been with The Times since 2001 and has run our Company Town since 2016. After stints at the St. Petersburg Times and the Orlando Sentinel in Florida, Verrier joined the paper as a reporter, and for many years covered all aspects of the entertainment industry before turning to editing. He oversees the Company Town coverage while working to guide and edit investigative and enterprise reporting across the entertainment team, collaborating with writers and editors from all departments. He is a native of Montreal and a graduate from the University of Toronto and Columbia University’s Graduate School of Journalism.

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