Big Bucks and Billboards

Re “Count Them and Cut Them,” editorial, April 30: Between the billboard lobbyists with their fat wallets and the serenity-loving aesthetes who want a city free of commercial clutter lies an unremarked group possibly larger than either: those for whom billboards serve a valuable purpose.

Who are they--we?--who respond to billboards by buying products and ordering the services they advertise? If they--we?--didn’t use the information thus conveyed, it wouldn’t be good business to advertise on billboards. And if it weren’t good business, the lobbyists’ wallets wouldn’t be fat.

David Chrisman

Los Angeles