Intel Plans Marketing Push for New Chip Set
From Reuters
Intel Corp. plans to focus on one of the more obscure components of personal computers when it launches a chip set next month.
The effort follows a shift in Intel’s product marketing strategy, in which the world’s largest chip maker has said it would focus less on the speed of chips and more on the features and user benefits of the Intel platform.
Chip sets have tended to miss out on the media and marketing attention paid to the brains of the operation, the microprocessor.
Intel’s newest chip set, code-named Grantsdale, will be pitched as one of the starring attractions as the importance of PC speed gives way to multimedia and communications features.
