Verizon in video deal with Revver

Verizon Wireless said Wednesday that it would offer video clips from closely held Revver Inc., a day after announcing a similar agreement with Google Inc.’s YouTube.

Videos from Los Angeles-based Revver will be available next month to phone users who subscribe to Verizon Wireless’ V Cast service, the companies said.

Verizon Wireless, based in Basking Ridge, N.J., is adding exclusive content to its V Cast service to generate new sources of revenue. Revver, which shows ads after clips on the Web and shares sales with content creators, will offer choices such as animation and comedy.

Verizon Wireless will pay Revver for the clips and have exclusive rights to show them on cellphones in the U.S. for one year, said Robin Chan, the phone company’s associate director of entertainment programming.

The company’s agreement with YouTube also has a limited period of exclusivity. YouTube declined to comment through its outside public relations firm.

Revver views every video before it is posted to the site to screen for copyright violations, Chief Executive Steven Starr said. The approach is designed to protect content creators and ensure that they are paid for their work, he said.

Revver, founded in 2004, is backed by investors including Draper Fisher Jurvetson and Bessemer Venture Partners.