Morgan Spurlock

The man who struck fear into the hearts of fast-food execs (and customers) with his 2004 doc “Super Size Me” has launched Morgan Spurlock Presents, a label that releases films handpicked by the wry, red-headed agitator. The first -- director Mike Akel’s mockumentary “Chalk “-- opens Friday and focuses on the comic frustrations of three newbie public schoolteachers in Austin, Texas.

Pushing indie films is a tough way to make a living.

“Chalk” is up against some blockbusters, sure, but there are some things money can’t buy: It has an honest heart, a great story and characters, and it’s funny enough to stand up against the gigantic “Spider-Mans” of the world. It was made for $400,000 and cleaned up at every festival it went to. For me, it’s the little movie that could.

Why did “Chalk” strike a chord with you?

I went to public school, man -- I was a fantastic product of public education. Mike and [actor/producer] Chris Mass were both teachers; the film is based on their experiences. My mother was also a teacher -- an English teacher. When I’d write a paper, she’d correct it with a red pen and I would have to rewrite it. It was torture, but it made me appreciate teachers.

What can we expect from “Morgan Spurlock Presents”?

The goal is to put my silly-sense-of-humor seal of approval on things. The next to hit theaters will be “What Would Jesus Buy?” -- the it’s-not-such-a-wonderful-life Christmas movie.

Any other obsessions?

I’m completely stuck in the back half of this season of “Lost,” which I love to no end. You can bet that Wednesday nights I’m on my couch.