Sufferin’ succotash? Not in China
SpongeBob SquarePants, Mickey Mouse and Pokemon are officially persona non grata on Chinese prime time.
China is extending a ban that virtually locks out all foreign cartoons from airing between 5 and 9 p.m. in a bid to protect its fledgling domestic cartoon industry.
According to a new ruling Wednesday by the State Administration of Radio, Film and Television, no foreign cartoons or programs introducing foreign cartoons can be shown during “the golden hours” on all domestic cartoon channels and children channels starting May 1.
The new regulation expands an earlier ban, imposed in August 2006, that kept foreign cartoons off the air between 5 and 8 p.m. Domestic cartoon programming increased by 38%, SARFT said.
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