‘Bee Movie’ suit settled
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Paramount Pictures Corp. and DreamWorks Animation SKG Inc., makers of the animated film “Bee Movie,” settled claims by a honey-products company that they copied its “give bees a chance” slogan.
BeeCeuticals, a skin-care products maker owned by Howard Stern’s cousin Richie Gerber, agreed to settle the trademark-infringement case this month, according to papers filed in federal court in Fort Lauderdale, Fla.
Gerber, a personality on Stern’s radio talk show, filed a federal trademark application for “give bees a chance” a year ago, according to the complaint. Paramount and DreamWorks were accused of using the slogan in movie ads shortly after meeting with a BeeCeuticals marketing representative.
Details of the settlement were not disclosed.
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