Cheaper Tide laundry detergent gets a tryout
CINCINNATI -- — Procter & Gamble Co. is trying out a cheaper version of Tide laundry detergent in a bid to churn up new sales.
Tide Basic is hitting shelves in some 100 stores in the South and Southwest, Cincinnati- based P&G; said Wednesday. Spokesman Kash Shaikh said it sells for about 20% less than the regular Tide powder.
The Tide brand has more than $3 billion in annual sales, but it and other P&G; products have lost sales as households tighten spending.
Shaikh said Tide Basic is available only in powder form and won’t incorporate all the cleaning technologies that regular Tide uses.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
