BUSINESS BRIEFING
Times Wire Reports
The world’s largest consumer products maker is finding that “new and improved” is still good, but “lower price” is working better.
The Procter & Gamble Co., a bellwether of consumer spending, has shifted tactics in the chase for bargain-hunting shoppers with price cuts, promotions emphasizing value, and even a shake-up of its famed laundry business.
P&G; executives predicted sales would start bouncing back this fall in part because of price cuts and promotions.
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