From the Archives: Costco apologizes for labeling Bibles ‘fiction’
Costco has apologized for labeling Bibles for sale in a Southern California store as “fiction.”
Caleb Kaltenbach, pastor of Discovery Church in Simi Valley, saw the Bibles with “fiction” on the price tag and took note. “Costco has Bibles for sale under the genre of FICTION Hmmmm...,” he tweeted.
One member of his congregation felt more strongly about it. “I was completely offended. It’s wrong, and I believe that the Bible is real,” Shellie Dungan told KTLA-TV.
The discount retailer was not trying to offend Christian shoppers. While it took responsibility for the labels, it said the action took place within its supply change.
“Costco’s distributor mislabeled a small percentage of the Bibles, however we take responsibility and should have caught the mistake. We are correcting this with them for future distribution,” Costco said in a statement. “In addition, we are immediately relabeling all mislabeled Bibles. We greatly apologized for this error.”
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