Real Office Centers to open Santa Monica branch for tech types

Real Office Centers, which provides executive suite-style offices for the young and tech-savvy, will set up shop in a Santa Monica office building last occupied by Google.

Landlord Hudson Pacific Properties Inc. said Real Office Centers leased all of the 44,260-square-foot building at 604 Arizona Ave. Terms of the agreement were not disclosed, but Hudson sought $3.27 per square foot per month for space in the building, real estate data provider CoStar said.

“This property generated significant interest from prospective tenants due to the limited supply of creative office space throughout West Los Angeles,” said Victor Coleman, chief executive of Hudson.

Real Office Centers will reconfigure the three-story property to have more than 200 offices that it hopes to rent to as many as 150 small companies, Chief Executive Ron McElroy said.

“We’re offering a shared office environment geared toward the high-tech and entertainment industries, which is the market we see in Santa Monica,” he said.

The center is set to open Sept. 1 after Real Office spends as much as $4 million reconfiguring the interior and installing conference facilities, a kitchen, a coffee bar, furniture and other enticements for tenants.

“We’re making a social environment that is engaging for up-and-coming entrepreneurs,” McElroy said.

Orange County-based Real Office Centers has outposts in Newport Beach, La Jolla and San Diego. It’s planning two more in the Los Angeles area, McElroy said.

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