Black Friday starts now: A guide to avoiding pressure tactics, online scams and porch pirates

By Karen GarciaStaff Writer

Nov. 27, 2024 3 AM PT

Retailers and advertisers are using tactics including adding the words “low stock” and “in 10 people’s carts” to products in order to pressure consumers into making purchases.
Some online deals might seem too good to be true, and experts say that’s because they are. Scammers are creating fake websites posing as luxury and popular brands.
Porch pirates are stealing delivered packages; experts share recommendations on how to save your holiday gifts.

Good news for bargain hunters: Gone are the days of having to stand in line at dawn and then elbow your way through a store to get your hands on coveted Black Friday deals, as many retailers have already launched their Black Friday sales in stores and online.

Target, Amazon and JCPenny were among the large retailers that released their promotions a week ahead of Thanksgiving, while Walmart and others dropped their deals on Monday.

Some experts say this is a broader shift toward spreading out discounts and sales throughout the month of November instead of just on Black Friday and its online counterpart, Cyber Monday.

Even so, Black Friday remains a popular day to shop for holiday gifts. Based on survey results, the National Retail Federation projected that 132 million people will go shopping that day, and almost two-thirds of them will do so in stores.

The preference for in-person shopping on Black Friday is a shift from last year, when the National Retail Federation estimated that 76.2 million people shopped in person and 90.6 million made purchases online.

Consumers who prefer to ditch the hustle and bustle in stores by looking for promotions and discounts online should be aware of retailer tricks meant to pressure shoppers into making a purchase, online scams, and porch thieves who are hoping to steal packages from your front door. Here are some tips from experts to help you make your way through the season’s first big shopping weekend.

Pressure to make impulse purchases

It’s already overwhelming to make your gift list and check it twice to ensure that you’re not missing anyone, whether it be your aunt in Boca Raton or your mailman down the street. It’s even more overwhelming to find one of those gifts on sale at an online retailer, only to see a tag in bold lettering that says “High Demand,” “Low stock” or “In 10 people’s carts,” because your next thought tends to be, “This could sell out, I need to get it now.”

These are often just mind games retailers and advertisers play that are “designed to spur us to make hasty spending decisions,” said R.S. Cross, campaign director for Public Interest Research Group.

The organization found that on top of urgent messaging, some sellers on the online marketplace Etsy are using fake countdown timers on deals that don’t expire.

PIRG tracked 20 bestselling or Etsy-curated products with countdown timers on deals and discovered that 16 timers reset for another 24 hours when the timer hit zero. The other four items further dropped in price when the timer ran out.

Other common tactics include displaying how much an item will cost by making monthly installments that “both make low-cost products’ prices seem cheaper and make expensive impulse purchases more doable,” according to the organization.

To help resist this manipulation, Consumer Reports suggests that consumers create a budget and stick to it. It’s easier said than done, especially when Black Friday deals are presented as limited-ime offers.

Consumer Reports also recommends starting shopping early. If you purchase an item now and see a price that has dropped later, you can contact customer service and they’ll usually refund the difference.

As you search for deals this week, Cross said, compare items across various online retailers “and don’t get distracted by offers you haven’t had the time to think through,” said Cross.

You can use online tools including Google Shopping, Price Grabber and Shopzilla to compare the price of products on various retailer outlets.

Avoid online scams

When you peruse the internet for sales from specific brands and retailers, make sure you’re clicking on and making purchases from their official websites.

Online security group McAfee identified a surge in counterfeit sites and phishing scams that use the names of popular luxury brands and tech products to lure consumers into purchasing products for what the consumer believes are unbelievably low prices. Instead, they’re giving away personal information (including credit card, address and account information) to cyber crooks.

McAfee researchers found these sorts of scams targeting footwear and handbag brands, including Adidas and Louis Vuitton. Scammers also tricked consumers by using the Apple brand on fake websites linked to stores selling counterfeit Apple items alongside unrelated brands.

Experts say the best way to counter these scams is to be skeptical of a product when the discount seems too good to be true. Carefully check the URL of a website to ensure that it’s legitimate — even minor variations in spelling or style are a telltale sign of a scam.

Porch pirates

Online purchases are easy because once you click the “complete order” button, all you have to do is wait for the package to arrive at your front door. But porch pirates may also be prowling for packages to arrive so they can swipe them.

These thieves steal packages primarily from residences whose front doors are easily visible and within 25 feet of the street, according to the Better Business Bureau.

In the past year, porch pirates have stolen approximately $12 billion worth of packages, according to Security.org. The security system analysts found that apartment renters experience package theft at double the rate of those who live in single-family homes.

To avoid becoming a package-theft victim, experts recommend that you schedule their delivery on a day you’ll be home. You can sign up for tracking notifications from a retailer, UPS, FedEx and USPS to remind you of the date and time of an expected delivery.

If you can block the visibility of your front door by parking your car in the driveway, that might help keep porch pirates at bay, Officer Drake Madison of the Los Angeles Police Department said.

If you know you won’t be home when a package arrives, LAPD recommends that you ask a trusted neighbor or friend to look out for the package and pick it up for you. Some delivery companies also offer the ability to change when and where a package will be dropped off.

You don’t have to have your package delivered to your home. Many retailers offer the option to have an item shipped to one of their brick-and-mortar stores, and they usually offer pick-ups at a customer service counter or a designated parking space in their lot.

Amazon has pick-up counters or self-service lockers at retailers, grocery stores and pharmacies. FedEx can hold your packages for up to seven days at one of its retail partners, including FedEx Office, Walgreens, Office Depot and Dollar General stores.

If you stick with having your packages delivered and you won’t be home to receive them, there are an assortment of lockboxes and secure, oversized mail slots available, although they can be costly. Alternatively, you can install a security camera or doorbell with a built in webcam, but that won’t necessarily stop the theft. Instead, it can gather the evidence needed to obtain a refund from the shipper and share with local law enforcement.

“If a specific area is being targeted and everyone makes a report, it shows police where porch thief issues are occurring and will allow them to deploy resources accordingly,” Madison said.