Average movie ticket price rises, thanks to 3-D and Imax films
Movie ticket prices rose in the last three months of 2013, boosted by pricier 3D and Imax films.
The average ticket price in the fourth quarter was $8.35, representing a 3.7% increase from the same period during the previous year, according to the National Assn. of Theatre Owners.
The box-office success of several 3D movies helped skew the averages upward. Alfonso Cuaron’s Oscar-nominated stranded-in-space drama “Gravity” was a significant driver, generating the vast majority of its revenue from 3D.
The fourth-quarter 3D slate also included top-grossing pictures such as Disney’s Hans Christian Andersen-inspired musical “Frozen” and Peter Jackson’s “The Hobbit: The Desolation of Smaug.”
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For the full year, the average ticket price hit a record of $8.13, up 2.1% from 2012.
If those figures seem relatively cheap by Los Angeles standards, that’s because the association’s figures are based on data from across the country and include lower-priced matinee and children’s tickets.
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