About five years ago the DJ, record producer and music supervisor Zach Cowie decided to commemorate his friends’ newborn with a melodic greeting.
“I don’t even know what got into me, but I thought it would be fun to make a little mix tape as my way of saying hello to their kid,” says Cowie, sitting with his friend and collaborator, the artist Jessica Rotter, at the kitchen table of his fashion district loft.
While pulling records from his massive collection of vinyl, which lines an entire wall of his home, Cowie became obsessed with finding songs made for adults but suitable for children: catchy, universal pieces that introduce the glory of music to fresh ears.
SIGN UP for the free Essential Arts & Culture newsletter >>
What was supposed to take a day ended up taking a week as he brainstormed, setting aside deep tracks by Harry Nilsson, Nina Simone, Donovan, Roger Miller, the Pointer Sisters, Woody Guthrie and more. He mixed in snippets from TV shows and movies, perfected the sequence, named it “Hello” and sent it off. Whenever he met new parents, he gave them the mix.
Soon it was being shared among other music-loving parents. One of the recipients was Matt Sullivan, co-owner of Light in the Attic Records. Like many, he and his family fell in love with the mix. Not long after, Cowie and Rotter were collaborating, with the backing of Sullivan’s label, on the new compilation, “This Record Belongs To …,” which gathers music from that “Hello” mix — and then some.
There are some kids who don’t know what a record is. We thought it would be fun to give a little rundown.
— Artist Jessica Rotter
Their triple-whammy package includes the “This Record Belongs To …” record and illustrated book along with a custom-made by Jack White’s Third Man record label. The aim: to introduce entertainment-overloaded, iPad-addicted kids to active listening, vinyl records and the lessons within the grooves.
“There are some kids who don’t know what a record is. We thought it would be fun to give a little rundown,” Rotter says. An illustrator best known for her Rotter & Friends line of T-shirts, which celebrates lesser-known 1970s musicians including Link Wray, Lee Hazlewood and Big Star, she’s currently at work on a feature-length animated film. Cowie, who DJs under the stage name Turquoise Wisdom (often in tandem with actor Elijah Wood), recently served as music supervisor for Aziz Ansari’s acclaimed Netflix series, “Master of None.”
“Nobody’s using music as the primary entertainment experience, which is something that we were fortunate to have as kids. I don’t know where I’d be if I didn’t have that,” Rotter says. “I think we’re too overstimulated and oversaturated. When does the imagination get to play a part?”
“My hope with this whole thing is that it may start someone on their journey,” Cowie adds. “All the clues are here if you listen well enough.”
The collection opens with a recorded invitation from the late Shel Silverstein — “If you are a dreamer, come in!” — before moving into a rich, genre-crossing selection of songs divided among the sides. The first half highlights joyous songs for daytime fun and includes Van Dyke Parks’ version of Allen Toussaint’s “Occapella,” the Pointer Sisters’ bumping “Pinball Number Count” and Guthrie’s classic “Dance Around.” The second side features quieter songs that can serve as sleepy time lullabies and includes Simone’s “You Can Sing a Rainbow,” Bobby Bare’s “Daddy What If,” Vashti Bunyan’s folk tinged “Diamond Day” and concludes with Kermit the Frog’s “Rainbow Connection.”
Third Man Records’ Ben Swank first received Cowie’s mix when Swank’s daughter Lulu was born two years ago. Excluding what Swank described on phone from Nashville as “the all-ambient birthing mix” he made for the delivery room, Nilsson’s “Me and My Arrow” and Carole King’s “One Was Johnny” were among Lulu’s first introductions to music.
1/82
Madonna performs at the Forum in Inglewood on Oct. 27, 2015. Read the review.
(Genaro Molina / Los Angeles Times) 2/82
Don Henley performs at the Forum in Inglewood on Oct. 9, 2015. Read the review.
(Katie Falkenberg / Los Angeles Times) 3/82
Los Lobos perform at El Gallo Plaza in East Los Angeles on Sept. 29, 2015. Read the review.
(Genaro Molina / Los Angeles Times) 4/82
Silversun Pickups perform at the Hollywood Forever Cemetery Masonic Lodge on Sept. 28, 2015. Read the review.
(Lawrence K. Ho / Los Angeles Times) 5/82
R. Kelly, cigar and mike in hand, performs at the Forum in Inglewood on Oct. 10. Read the Times review.
(Axel Koester / For the Los Angeles Times) 6/82
Grace Jones in concert at the Hollywood Bowl in Los Angeles on Sep. 27.
(Lawrence K. Ho / Los Angeles Times) 7/82
Lauryn Hill performs at the Greek Theatre on Sept. 14, 2015. Read the review.
(Lawrence K. Ho / Los Angeles Times) 8/82
Little Big Town band member Phillip Sweet performs at the Greek Theatre in Los Angeles on Sept. 10.
(Luis Sinco / Los Angeles Times) 9/82
Miguel performs at the Hollywood Forever Cemetery on Sept. 4, 2015. Read the review.
(Robert Gauthier / Los Angeles Times) 10/82
D’Angelo and the Vanguard performs at FYF Fest at Exposition Park on Aug. 23, 2015. Read the review.
(Christina House / For The Times) 11/82
Morrissey takes the stage at FYF Fest on Aug. 23, 2015. Read the review.
(Christina House / For The Times) 12/82
Solange onstage at FYF Fest on Aug. 23, 2015.
(Christina House / For The Times) 13/82
FKA Twigs performs at FYF Fest at Exposition Park on Aug. 23, 2015.
(Christina House / For The Times) 14/82
Kanye West performs during FYF Fest on Aug. 22.
(Francine Orr / Los Angeles Times) 15/82
Jehnny Beth performs with Savages at FYF Fest on Aug. 22, 2015.
(Francine Orr / Los Angeles Times) 16/82
Taylor Swift performs at Staples Center in August.
(Brian van der Brug / Los Angeles Times) 17/82
Shania Twain at Staples Center in Los Angeles on Aug. 20.
(Francine Orr / Los Angeles Times) 18/82
Aretha Franklin at the Microsoft Theatre in Los Angeles on Aug. 2.
(Lawrence K. Ho / Los Angeles Times) 19/82
The Weeknd performs during Hard Summer at the Fairplex in Pomona on Aug. 1, 2015. Read the review.
(Luis Sinco / Los Angeles Times) 20/82
Mötley Crüe celebrates the end of another concert, at the Matthew Knight Arena in Eugene, Ore., on July 22.
(Genaro Molina / Los Angeles Times) 21/82
John Famiglietti, left, front man Jake Duzsik, and Jupiter Keyes of the L.A. experimental band Health performing at the Echo in Los Angeles on July 22, 2015.
(Lawrence K. Ho / Los Angeles Times) 22/82
Ben Gibbard of Death Cab for Cutie performing at the Hollywood Bowl on July 12.
(Lawrence K. Ho / Los Angeles Times) 23/82
Kendrick Lamar performing at the BET Experience at Staples Center on June 27.
(Luis Sinco / Los Angeles Times) 24/82
Underworld performs at the Hollywood Bowl on June 21. Read the review.
(Lawrence K. Ho / Los Angeles Times) 25/82
Brian Wilson at the Greek Theater on Saturday, June 20. It was also his 73rd birthday.
(Michael Robinson Chávez / Los Angeles Times) 26/82
D’Angelo performs at Club Nokia on June 8, 2015. Read the review.
(Lawrence K. Ho / Los Angeles Times) 29/82
Ciara performs at Club Nokia on May 30, 2015.
(Michael Robinson Chávez / Los Angeles Times) 30/82
U2 guitarist The Edge, left, and lead singer Bono perform at the Forum on Tuesday, May 26. It was the first night of five at the venue.
(Michael Robinson Chavez / Los Angeles Times) 31/82
Guitarist Ron Wood, singer Mick Jagger, drummer Charlie Watts and guitarist Keith Richards of the Rolling Stones play Petco Park in San Diego on May 24, on the opening night of their 2015 American tour.
(Rick Loomis / Los Angeles Times) 32/82
Neil Diamond performs at the Hollywood Bowl on Saturday, May 23, 2015.
(Allen J. Schaben / Los Angeles Times) 33/82
Steve Aoki, EDM DJ, producer and recording artist, performs on Broadway between 4th and 6th streets in downtown Los Angeles, May 16, 2015.
(Jay L. Clendenin / Los Angeles Times) 34/82
Rapper Big Sean performs at Rock in Rio in Las Vegas on May 16.
(Luis Sinco / Los Angeles Times) 36/82
Sia performs during the Wango Tango concert at the StubHub Center on May 9, 2105, in Carson.
(Gina Ferazzi / Los Angeles Times) 37/82
Justin Bieber performs during the Wango Tango concert at the StubHub Center on May 9, 2105, in Carson.
(Gina Ferazzi / Los Angeles Times) 38/82
Kanye West performs in shadowy lights during the Wango Tango concert at the StubHub Center on May 9, 2105, in Carson.
(Gina Ferazzi / Los Angeles Times) 39/82
Ne-Yo performs in front of a full house during the Wango Tango concert at the StubHub Center on May 9, 2105, in Carson.
(Gina Ferazzi / Los Angeles Times) 40/82
Nick Jonas performs during the Wango Tango concert at the StubHub Center on May 9, 2105 in Carson.
(Gina Ferazzi / Los Angeles Times) 41/82
James Hatfield fronts Metallica at the Rock in Rio Festival in Las Vegas on May 9.
(Luis Sinco / Los Angeles Times) 42/82
Chester Bennington and Linkin Park play the Rock in Rio fest in Las Vegas on May 9.
(Luis Sinco / Los Angeles Times) 43/82
Tim McIlrath, lead singer for the Chicago-based, melodic hardcore band Rise Against, wades into the crowd at Rock in Rio on May 9.
(Luis Sinco / Los Angeles Times) 44/82
Gwen Stefani fronts No Doubt at Rock in Rio in Las Vegas on May 8.
(Luis Sinco / Los Angeles Times) 45/82
Janet Weiss, left, and Corin Tucker perform during the
Sleater-Kinney concert at the Palladium in Hollywood on April 30.
(Lawrence K. Ho / Los Angeles Times) 46/82
Carrie Brownstein performs during the
Sleater-Kinney concert at the Palladium in Hollywood on April 30.
(Lawrence K. Ho / Los Angeles Times) 47/82
Swedish-born soft-indie-rock artist
Jose Gonzalez performs at the Regent on April 30.
(Adam Della / For The Times) 49/82
Bassist Dusty Hill, left, and guitarist Billy Gibbons of ZZ Top perform on the Palomino Stage at the
Stagecoach Country Music Festival on April 25.
(Allen J. Schaben / Los Angeles Times) 51/82
Rumer performs at the Masonic Lodge at Hollywood Forever Cemetary in Hollywood on April 23.
(Lawrence K. Ho / Los Angeles Times) 52/82
Kanye West makes a surprise appearance during the Weeknd’s performance at the
Coachella Valley Music and Arts Festival on April 18.
(Marcus Yam / Los Angeles Times) 53/82
Marina and the Diamonds perform at the Coachella Valley Music and Arts Festival on April 18. (Marcus Yam / Los Angeles Times)
54/82
FKA Twigs performs at the Coachella Valley Music and Arts Festival on April 18. (Marcus Yam / Los Angeles Times)
55/82
Barry Manilow performs at the Staples Center on April 14.
(Michael Robinson Chavez / Los Angeles Times) 56/82
Florence + The Machine perform during the
Coachella Valley Music and Arts Festival on April 12.
(Marcus Yam / Los Angeles Times) 58/82
El-P, left, and Killer Mike of
Run The Jewels perform at the
Coachella Valley Music and Arts Festival on April 11.
(Luis Sinco / Los Angeles Times) 59/82
Brittany Howard of
Alabama Shakes performs at the
Coachella Valley Music and Arts Festival on April 10.
(Brian van der Brug / Los Angeles Times) 60/82
Ariana Grande performs at the Forum in Inglewood, April 8, 2015.
(Lawrence K. Ho / Los Angeles Times) 61/82
Rivers Cuomo of Weezer performs with his band at Burgerama on March 28. Weezer was one of the headliners for the two-day festival at Santa Ana’s Observatory.
(Katie Falkenberg / Los Angeles Times) 62/82
Lead singer Zac Carper of FIDLAR performs with his band at Burgerama, the two-day Santa Ana festival thrown by OC DIY impresarios Burger Records.
(Katie Falkenberg / Los Angeles Times) 63/82
Experimental artist Lustmord makes his Los Angeles debut on March 21 at the Masonic Lodge at Hollywood Forever.
(Katie Falkenberg / Los Angeles Times) 64/82
R&B singer Chris Brown performs at the Forum in Inglewood. The March 8 show was a stop on his tour with Trey Songz and Tyga.
(Lawrence K. Ho / Los Angeles Times) 65/82
Trey Songz performs at the Forum on March 8.
(Lawrence K. Ho / Los Angeles Times) 66/82
Alan Jackson performs at the Nokia Theatre on Feb. 27 as part of his
Keepin’ It Country tour.
(Katie Falkenberg / Los Angeles Times) 67/82
Brandy Clark performs as part of Alan Jackson’s
Keepin’ It Country tour at the Nokia Theatre on Feb. 27.
(Katie Falkenberg / Los Angeles Times) 68/82
Caribou performs at the Fonda Theater in Hollywood on Feb. 26.
(Michael Robinson Chavez / Los Angeles Times) 69/82
Roots rocker
Bob Seger performs at the Viejas Arena at San Diego State University on Feb. 25.
(Don Bartletti / Los Angeles Times) 70/82
Tegan and Sara perform with the Lonely Island during the 87th
Academy Awards on Feb. 22 at the Dolby Theatre in Hollywood.
(Robert Gauthier / Los Angeles Times) 71/82
Sarah Barthel of Phantogram performs at the
Air + Style concert and snowboarding event at the Rose Bowl in Pasadena on Feb. 21.
(Genaro Molina / Los Angeles Times) 72/82
Kendrick Lamar performs at the Air + Style concert and snowboarding event at the Rose Bowl in Pasadena on Feb. 21.
(Genaro Molina / Los Angeles Times) 73/82
John Legend performs during a rehearsal for “Stevie Wonder: Songs in the Key of Life - An All-Star Tribute” on Feb. 9 at Nokia Theatre in Los Angeles.
Read the review (Christina House / For The Times) 75/82
Madonna interacts with a dancer during the 57th Grammy Awards on Feb. 8.
Read the review (Robert Gauthier / Los Angeles Times) 77/82
Patti Smith at the Roxy on Feb. 2.
Read the review (Lawrence K. Ho / Los Angeles Times) 78/82
R&B singer Tinashe sings to a packed crowd at the El Rey Theatre on Jan. 22.
Read the review (Gina Ferazzi / Los Angeles Times) 79/82
Eric Church rocks the house while performing at Staples Center on Jan. 23.
Read the review (Gina Ferazzi / Los Angeles Times) 80/82
Trombone Shorty & Orleans Avenue performs at the Grand Plaza during the 2015 NAMM show at the Anaheim Convention Center on Jan. 22. (Allen J. Schaben / Los Angeles Times)
81/82
Sam France of Foxygen performs at the Roxy on Jan. 2.
Read the review (Francine Orr / Los Angeles Times) 82/82
Foxygen at the Roxy on Jan. 2. (Francine Orr / Los Angeles Times)
When Swank and Third Man learned of the Light in the Attic release, they realized “This Record Belongs To …” would make an excellent companion to the Third Man children’s record player already in the pipeline. Featuring the label’s mascot, “Manny,” the player was part of their own campaign to get kids interested in music. The label is also releasing coloring books and T-shirts.
Asked whether the initiative is tantamount to analog propaganda, Swank agreed, jokingly calling the strategy “friendly fascism.” “We find a way to help teach kids about music and show parents that it can be a fun thing.”
But fun is only one aspect, stresses Rotter, calling the project an ode to “that era where the things had to be found and passed around from person to person” and music could introduce complicated emotions to confused young minds.
“I had a lot to go through as a child, and you don’t really talk about your emotions,” Rotter says. “You need to figure out outlets to deal with it, especially when you’re super young. Music is the immediate way, and so are visuals. I don’t know where I’d be if I didn’t have those little trippy escapes.”
