NAMES IN THE NEWS : His Nibs and His Royal Nibbles

LONDON —  A royal breakfast of Weetabix? No joke.

Prince Charles this year became an official consumer of Weetabix breakfast cereal, joining a couple of other famous Weetabix munchers, Queen Elizabeth II and the queen mother.

The cereal, known in the United States as one of the less crunchy brands, was given a royal warrant by the prince of Wales for the new year, one of 18 new warrants granted by the heir to the British crown.

Other healthy items on Charles’ list include a bakery that makes organic bread, a firm described as “purveyors of dried fruits” and a pharmacy listed as “suppliers of homeopathic medicine.”

But just how much Weetabix does Charles eat? At what time of day? With or without sugar or some of that dried fruit on top?

Nobody’s talking.

“All we can say is that we supply the royal household with a range of our products,” Weetabix Ltd. spokesman Peter Davidson said Monday. Asked if he could discuss details of Charles’ Weetabix fix, he said: “Absolutely not.”