Pico-Robertson : Office for Armenian Group

The newly formed Armenian-American Chamber of Commerce has opened an office on South Robertson Boulevard, hoping to attract investors for joint ventures and other business deals with the Soviet republic.

Emil Rezaieh, chairman of the group, said that it is linked with the Armenian Chamber of Commerce and Industry, based in the Armenian city of Yerevan, which represents 395 industries.

Although the chamber expects to attract most of its clientele from the large Armenian community in Southern California, Rezaieh said membership is open to anyone interested in doing business with the Soviet Union.

He said Armenia offers a highly educated work force and access to the huge Soviet market with a minimum of red tape. Partners in recent joint ventures include Armentoy, a Chicago-based manufacturing company, and Benetton, the clothing chain, he said.

Mayor Tom Bradley and City Council President John Ferraro attended the opening ceremony Sunday, along with Armenian representatives.

“The local government is very eager to attract foreign investment and tourism, and to promote culture and music,” Rezaieh said.

Although the Armenian community is concentrated in Hollywood and Glendale, Rezaieh said the chamber chose to locate on Robertson simply because “it’s an excellent business location.”