Henry M. Schachte; Former Head of J. Walter Thompson

Henry M. Schachte, 78, a former president of the J. Walter Thompson advertising agency. Schachte, who joined Thompson in 1963, was president of the agency in 1972 and 1973. He became chairman of Thompson’s executive committee in 1969, and continued to head the committee when he became chief operating officer as well as president in 1972. He retired in 1974. Schachte was known for bringing a client’s perspective to his agency, which hired him away from one of its clients, Lever Bros., and for his expertise in marketing consumer products. In Bridgeport, Conn., on Oct. 22 after a series of strokes.