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Dole to Begin Selling Organic Bananas

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Reuters

Dole Foods Co., the world’s largest producer of fresh fruit and vegetables, said it will begin selling organic bananas under the Dole name, tapping into the $6-billion organic products market. The bananas will be grown in Ecuador and Honduras on farms that have been certified as organic by U.S.-based agencies, Dole said. The company will begin selling organic bananas Feb. 1. Rival Chiquita Brands International Inc. has no current plans to sell organic bananas under its label, a spokeswoman said. Shares of Westlake Village-based Dole were unchanged at $15.44 on the NYSE.

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