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Mattel wins appeals ruling

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From Times Wire Services

Mattel Inc. won a U.S. appeals court ruling reinstating its infringement lawsuit against Jada Toys Inc., the maker of the Hot Rigz line of toy trucks.

El Segundo-based Mattel alleged that Jada copied its Hot Wheels brand of toy vehicles and used a similar logo.

The 9th U.S. Circuit Court of Appeals in San Francisco reversed an earlier dismissal of those claims, saying the potential for consumer confusion wasn’t fully explored.

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Jada, based in the City of Industry, prevailed in 2005 when a federal judge ruled the competing toys’ names and logos were not similar enough to prove infringement. The appeals court disagreed.

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