Mattel wins appeals ruling
Mattel Inc. won a U.S. appeals court ruling reinstating its infringement lawsuit against Jada Toys Inc., the maker of the Hot Rigz line of toy trucks.
El Segundo-based Mattel alleged that Jada copied its Hot Wheels brand of toy vehicles and used a similar logo.
The 9th U.S. Circuit Court of Appeals in San Francisco reversed an earlier dismissal of those claims, saying the potential for consumer confusion wasn’t fully explored.
Jada, based in the City of Industry, prevailed in 2005 when a federal judge ruled the competing toys’ names and logos were not similar enough to prove infringement. The appeals court disagreed.
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