BUSINESS BRIEFING / RETAIL
Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer’s trademark.
The chain, which has sold a men’s fragrance called Fierce since 2002, wants a court to order Knowles to abandon the plan. Abercrombie has held a trademark for the word “fierce” since 2003, according to the lawsuit it filed Tuesday in U.S. District Court in Columbus, Ohio.
A publicist and an attorney for Knowles did not immediately return e-mails and a call seeking comment.
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